The National Hockey League struck advertising gold when it held its very first Winter Classic in 2008. The annual out of doors recreation performed on New Year’s Working day has become the must-observe function of the year, earning praise from the two die-difficult and everyday hockey followers alike.
This calendar year, the NHL and NBC, the tv broadcaster for the match, are using an further action to promote the match. The two recently introduced a partnership to combine the game’s broadcast with a social media marketing campaign, in a shift that could reward each companies.
” 콕티비 are working the social and broadcast integration to test the effectiveness and look at the information,” Michael DiLorenzo, senior director of social media advertising and method at the NHL. “It must increase our Fb Supporter base, due to the fact individuals need to ‘like’ the web page to enjoy. It also will build a window into the occasion for these who may possibly not be in entrance of the tv.”
The concept is to get even much more followers tuned in and engaged with the game, in accordance to the social media consulting firm that is operating the marketing campaign.
Many “view and get” contests will be showcased prominently on both NBC and the NHL’s Facebook and Twitter webpages. Contestants that are followers of both on Facebook or Twitter followers will have a opportunity to earn both a Honda CR-Z auto, or excursions for four to each Universal Orlando Studios and the approaching 2011 NHL All-Star Recreation.
Each the NHL and NBC aren’t new to these kinds of social media strategies, but this is the very first time they have collaborated on a single.
Commencing December 23, NBC will start getting photograph submissions from followers of its Facebook page. A number of of the photos will be picked to air throughout the sport. The community will also encourage the social media campaign through the working day major up to the game, such as for the duration of the Rose Bowl school football recreation.
The NHL has planned its 1st advertising Tweet for December 31. During the recreation, the NHL could inquire fans to retweet messages and the first to reply will get a prize.
This yr will be the fourth installment of the Wintertime Classic. The Washington Capitals will get on the Pittsburgh Penguins at Heinz Discipline, typically the home of the National Soccer League’s Pittsburgh Steelers. Other Winter season Vintage spots have integrated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Discipline in Chicago and Fenway Park in Boston.